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Our Story

CRAFT Beer Market is a premium casual restaurant with a passion for fresh local food and great craft beer. Launched in Calgary in 2011, the CRAFT movement has been spreading ever since, bringing our special recipe of sophisticated comfort food, unique craft beers and active community involvement to new cities every year.

Read on to learn more.

CRAFT Founder PJ L’Heureux has long been interested in beer. At the age of 18, he started brewing his own beer at his parents’ house. Much to the delight of his folks, that venture never took off. But his passion for beer continued to blossom.

A trip to Portland, Oregon – the craft beer capital of America – gave PJ a glimpse of the emerging shift toward craft brewing and local food. He envisioned creating a place where people could enjoy fresh local food and beers from all over the world under one roof. And so the idea for CRAFT Beer Market was born.

After working on the concept for a year, PJ approached his childhood friends John Liwag and Rob Swiderski about joining forces to make it happen. The three of them got to work, honing the idea, assembling a great team, and securing a perfect location in Calgary’s historic Beltline. CRAFT Calgary launched in 2011 and was an instant hit.

CRAFT has since expanded to Vancouver, Edmonton and Ottawa, with more locations on the way. As it happens, people everywhere love to enjoy great food and drinks in a welcoming environment (big surprise!) – and we’re passionate about delivering just that.

CRAFT Leaders

PJ L’Heureux, Founder & President

From a young age PJ has always had an entrepreneurial spirit. At the age of 16 he started a DJ service which he grew to include concert and nightclub promotion and opened two of his own night clubs all before the age of 25. For the past 22 years he has continued to be a leader in some of Calgary’s most exciting food and entertainment venues.

PJ’s passion for craft beer goes back to his first attempts at home brewing when he was 18 years old. He quickly found out that brewing beer wasn’t for him but that serving it was. Through his travels and relationships with brewers across the globe, PJ realized that a concept like CRAFT Beer Market could truly change the way people think about restaurants.

His passion for the craft beer movement and community is evident in everything he does. He loves the small business model and the ability to have a positive impact in the communities where he opens his restaurants. PJ’s family values and belief in community involvement run deep through the entire CRAFT concept and he would have it no other way. The biggest excitement he gets about opening in new markets is getting to know the local breweries and farms that he can partner and connect with in the community.


Beer Recommendations: Deschutes Mirror Pond, Cascade Vintage Gose, Driftwood Fat Tug IPA


We couldn’t do what we do without an amazing team. These are the people that guide the CRAFT ship.

Jon Baldwin, General Manager

Jon began his career in the food and beverage industry in his hometown of Cardinal, Ontario delivering pizza and washing dishes between deliveries. This is where Jon first discovered the reward of hard work and love for the food and beverage industry. Jon moved to Toronto at the age of 19 to pursue his Bachelor of Commerce at Ryerson University. It was in Toronto that he was introduced to fast the paced, high volume, service focused beast known as the Toronto food scene with his career at MLSE (Maple Leaf Sports & Entertainment). His endeavors lead him to the West and he landed in Calgary where he was introduced to the Alberta craft beer scene. He felt immediately aligned with the sense of community in the craft beer industry. Jon was introduced to CRAFT Beer Market and this allowed him to return to Ontario and make a home back in the Ottawa area. Jon is excited to continue learning more about the craft beer industry in his home and be able to have an impact on his local communities at the same time.


Beer Recommendations: Left Field Lazer Show, Broadhead Blueberry

Cass David, Executive Chef

Cass’s passion for cooking is in her blood. Her grandfather owned his own restaurant where she spent lots of time as a young child, with her father also being an experienced cook. Cass is a native of the Ottawa community growing up just across the river in Aylmer, Quebec. Cass was professionally trained at Algonquin College in their Culinary Management program where she honed her skills into the amazing chef she is today. She has worked in all styles of the industry, from food trucks to fine dining, while excelling in all. Her passion for beer led her to work at multiple breweries in Ottawa before landing at CRAFT Beer Market where she has truly found her calling.


Beer Recommendations: Dominion City Earl Grey Marmalade Saison, Delerium Tremens


CRAFT Club is a like a secret society for beer lovers, except it’s not a secret, and anyone can join. It gives you a chance to discover more about the beers you try at CRAFT, while getting the inside scoop on, and exclusive access to, special happenings at the the restaurant. To join, download our iPhone app from the Apple store to track, rate and share your beers on the go.

Or keep it old school and ask a CRAFT Crew member for a registration form next time to you visit. You’ll get an official Club card to track each pint you enjoy. Once you’ve tried 100 different beers, we’ll emblazon your name on one of the shiny kegs on our Alumni Wall.* From upstarts to aficionados, everyone’s invited (as long as you’re of legal drinking age).

Alberta & Ontario


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