Mission + Motto
Our Mission: Making our Team, our community and our world a better place, one beer, one meal, one experience at a time.
Our Motto: Do the right thing.
Our Values
Community
We strive to provide positive contributions to our communities through our charitable initiatives, sustainable practices and overall community involvement. We understand that we are fortunate to have the ability to make these contributions.
Responsibility
We have an obligation to ourselves, our guests and our planet to operate using ethical business practices.
Approachable
We create an inviting atmosphere that is genuine and approachable at all times for our guests, Team members and suppliers.
Family
We support fellow Team members, our guests and our suppliers as we would our own family. We take pride and interest in their personal growth and success.
True
We pledge to remain true to our commitment to provide an approachable atmosphere, extraordinary guests experiences and fresh quality food and beer while achieving growth and financial prosperity.
Our Story
CRAFT Beer Market is a place where fresh local food and craft beer from all over the world come together under one roof. Our first location opened in 2011 on a historic block in downtown Calgary. This was our opportunity to share our love of locally produced food and craft beers with Guests in a casual and approachable way while creating a connection to our community and the people within it.
We were welcomed with open arms and since then have grown to include multiple locations from coast to coast. Paramount to our concept is the incorporation of over 100 beers on tap in each one of our restaurants, giving way to the moniker: Where everything is on tap. We are forefront in the evolution of the craft beer movement, educating the world about craft beer, and craft beer culture, taking as much pride in serving the beer as the Brewmasters do in making it.
A visit to CRAFT is meant to be an experience connecting you to our community and culture. Almost all of our restaurants are located in historic buildings or city districts that have long been a gathering spot for socializing and celebration. We aren’t just a restaurant, we are part of the community, supporting those who support us. This includes buying local, knowing our neighbours, and committing to community involvement and charities while being stewards of the environment through our sustainability initiatives.
Ocean Wise
CRAFT Beer Market is a proud partner of Ocean Wise Seafood, a conservation program that educates businesses and consumers about sustainable seafood. Look for the Ocean Wise symbol on our menus for ocean-friendly options! Learn more about the program at seafood.ocean.org.
LEAF Certified
We are the largest LEAF-certified restaurant in Canada. LEAF, which stands for Leaders in Environmentally Accountable Foodservice, is an independent body that measures restaurant sustainability.
Better Chicken Commitment
CRAFT is a proudly working with Mercy For Animals in support of our Better Chicken Commitment, the leading set of higher welfare standards for the broiler chicken industry. By 2024, we will source only chicken certified by Global Animal Partnership (GAP) and require all chickens to be processed using a multi-step controlled-atmosphere system.
Each season, we partner with a local brewery and charity to brew a unique beer to raise money for a great cause. This Fall & Winter, $1 from every Community Brew sold will be donated to a local SPCA in your community. These local charities protect and enhance the well-being of all animals while engaging with their communities to promote understanding of their physical and behavioral needs, fostering respect and kindness toward all animals.
