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Our Story

CRAFT Beer Market is a premium casual restaurant with a passion for fresh local food and great craft beer. Launched in Calgary in 2011, the CRAFT movement has been spreading ever since, bringing our special recipe of sophisticated comfort food, unique craft beers and active community involvement to new cities every year. 

Read on to learn more.

CRAFT Founder PJ L’Heureux has long been interested in beer. At the age of 18, he started brewing his own beer at his parents’ house. Much to the delight of his folks, that venture never took off. But his passion for beer continued to blossom.

A trip to Portland, Oregon – the craft beer capital of America – gave PJ a glimpse of the emerging shift toward craft brewing and local food. He envisioned creating a place where people could enjoy fresh local food and beers from all over the world under one roof. And so the idea for CRAFT Beer Market was born.

After working on the concept for a year, PJ approached his childhood friends John Liwag and Rob Swiderski about joining forces to make it happen. The three of them got to work, honing the idea, assembling a great team, and securing a perfect location in Calgary’s historic Beltline. CRAFT Calgary launched in 2011 and was an instant hit.

CRAFT has since expanded to Vancouver, Edmonton and Ottawa, with more locations on the way. As it happens, people everywhere love to enjoy great food and drinks in a welcoming environment (big surprise!) – and we’re passionate about delivering just that.

CRAFT Leaders

PJ L’Heureux, Founder & President

From a young age PJ has always had an entrepreneurial spirit. At the age of 16 he started a DJ service which he grew to include concert and nightclub promotion and opened two of his own night clubs all before the age of 25. For the past 22 years he has continued to be a leader in some of Calgary’s most exciting food and entertainment venues.

PJ’s passion for craft beer goes back to his first attempts at home brewing when he was 18 years old. He quickly found out that brewing beer wasn’t for him but that serving it was. Through his travels and relationships with brewers across the globe, PJ realized that a concept like CRAFT Beer Market could truly change the way people think about restaurants.

His passion for the craft beer movement and community is evident in everything he does. He loves the small business model and the ability to have a positive impact in the communities where he opens his restaurants. PJ’s family values and belief in community involvement run deep through the entire CRAFT concept and he would have it no other way. The biggest excitement he gets about opening in new markets is getting to know the local breweries and farms that he can partner and connect with in the community.

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Beer Recommendations: Deschutes Mirror Pond, Cascade Vintage Gose, Driftwood Fat Tug IPA

CRAFT Crew

We couldn’t do what we do without an amazing team. These are the people that guide the CRAFT ship.

James MacFarlane, General Manager

A long time restaurateur and known as a jack of all trades to his friends, James brings an exorbitant amount of passion and energy to delivering CRAFT's core values; along with a voracious appetite for learning about the craft beer movement. While at work James' greatest passion is providing exceptional hospitality while having a good time doing it. On his off days nothing makes James happier than hiking the trails of North Vancouver with his family or hosting his friends for bocce and growlers full of local beer.

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Beer Recommendations: Bridge Wunderbar Kolsch, Powell Street Ode de Citra, Delirium Tremens.

JJ Fraser, Executive Chef

JJ is a local Vancouver Chef with over 16 years of experience in restaurant operations throughout Canada and the United States. He has a passion for food, customer service, and strong business operations. JJ is committed to supporting local purveyors and farmers, giving back to the community, and to the growth and development of his team.

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Beer Recommendations: Deschutes Black Butte Porter, New Belgium Fat Tire, Strange Fellows Jongleur

CRAFT Club

CRAFT Club is a like a secret society for beer lovers, except it’s not a secret, and anyone can join. It gives you a chance to discover more about the beers you try at CRAFT, while getting the inside scoop on, and exclusive access to, special happenings at the the restaurant. To join, download our iPhone app from the Apple store to track, rate and share your beers on the go.

Or keep it old school and ask a CRAFT Crew member for a registration form next time to you visit. You’ll get an official Club card to track each pint you enjoy. Once you’ve tried 100 different beers, we’ll emblazon your name on one of the shiny kegs on our Alumni Wall.* From upstarts to aficionados, everyone’s invited (as long as you’re of legal drinking age).

AlbertaVancouver

Media Room

All media inquiries please contact:
Alison Robertson
Corporate Marketing Manager
403.452.8856 ext. 1
alisonr@craftbeermarket.ca

Download media kit (PDF)

CRAFT BRAND

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New Locations

We’re expanding! Learn more about our upcoming locations below.

Craft Beer Market to Open at Southcentre

(Download PDF Press Release)

Craft Beer Market Heads East

(Download PDF Press Release)

Craft Beer Market Expanding to China

(Download PDF Press Release)

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