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Our Story

CRAFT Beer Market is a premium casual restaurant with a passion for fresh local food and great craft beer. Launched in Calgary in 2011, the CRAFT movement has been spreading ever since, bringing our special recipe of sophisticated comfort food, unique craft beers and active community involvement to new cities every year.

Read on to learn more.

CRAFT Founder PJ L’Heureux has long been interested in beer. At the age of 18, he started brewing his own beer at his parents’ house. Much to the delight of his folks, that venture never took off. But his passion for beer continued to blossom.

A trip to Portland, Oregon – the craft beer capital of America – gave PJ a glimpse of the emerging shift toward craft brewing and local food. He envisioned creating a place where people could enjoy fresh local food and beers from all over the world under one roof. And so the idea for CRAFT Beer Market was born.

After working on the concept for a year, PJ approached his childhood friends John Liwag and Rob Swiderski about joining forces to make it happen. The three of them got to work, honing the idea, assembling a great team, and securing a perfect location in Calgary’s historic Beltline. CRAFT Calgary launched in 2011 and was an instant hit.

CRAFT has since expanded to Vancouver, Edmonton and Ottawa, with more locations on the way. As it happens, people everywhere love to enjoy great food and drinks in a welcoming environment (big surprise!) – and we’re passionate about delivering just that.

CRAFT Leaders

PJ L’Heureux, Founder & President

From a young age PJ has always had an entrepreneurial spirit. At the age of 16 he started a DJ service which he grew to include concert and nightclub promotion and opened two of his own night clubs all before the age of 25. For the past 22 years he has continued to be a leader in some of Calgary’s most exciting food and entertainment venues.

PJ’s passion for craft beer goes back to his first attempts at home brewing when he was 18 years old. He quickly found out that brewing beer wasn’t for him but that serving it was. Through his travels and relationships with brewers across the globe, PJ realized that a concept like CRAFT Beer Market could truly change the way people think about restaurants.

His passion for the craft beer movement and community is evident in everything he does. He loves the small business model and the ability to have a positive impact in the communities where he opens his restaurants. PJ’s family values and belief in community involvement run deep through the entire CRAFT concept and he would have it no other way. The biggest excitement he gets about opening in new markets is getting to know the local breweries and farms that he can partner and connect with in the community.

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Beer Recommendations: Deschutes Mirror Pond, Cascade Vintage Gose, Driftwood Fat Tug IPA

CRAFT Crew

We couldn’t do what we do without an amazing team. These are the people that guide the CRAFT ship.

Riley Steele, General Manager

After a decade of running some of the largest and busiest bars, pubs and nightclubs in the city, Riley has shifted his hospitality focus to craft beer. His love of fresh, local products stems from his childhood, growing up in northern Saskatchewan. Although he no longer cheers for the Riders, he prides himself on being an exceptional host driven by his passion for extraordinary guest service.

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Beer Recommendations: Situation Page Turner IPA, Kronenbourg 1664 Blanc

Peter (Peej) Skwaruk, Executive Chef

Peter Skwaruk, or more affectionately known as “Peej,” was born and raised in Edmonton and graduated from NAIT. His career has brought him experience working in hotels, restaurants, cruise ships, fishing lodges, private venues and in food styling. While Chef Peej enjoys a high volume high quality food environment, he is strongly committed to supporting local suppliers in the community through responsible and true practices. Chef Peej is strongly committed to delivering an experience that puts the needs of the guest first.

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Beer Recommendations: Phillips Blue Buck, Parallel 49 Gypsy Tears, Stone Go To IPA

CRAFT Club

CRAFT Club is a like a secret society for beer lovers, except it’s not a secret, and anyone can join. It gives you a chance to discover more about the beers you try at CRAFT, while getting the inside scoop on, and exclusive access to, special happenings at the the restaurant. To join, download our iPhone app from the Apple store to track, rate and share your beers on the go.

Or keep it old school and ask a CRAFT Crew member for a registration form next time to you visit. You’ll get an official Club card to track each pint you enjoy. Once you’ve tried 100 different beers, we’ll emblazon your name on one of the shiny kegs on our Alumni Wall.* From upstarts to aficionados, everyone’s invited (as long as you’re of legal drinking age).

AlbertaVancouver

Media Room

All media inquiries please contact:
Michelle Winter
Director - Brand, Sales & Marketing
403.452.8856 ext. 1
michelle.winter@craftbeermarket.ca

Download media kit (PDF)

New Locations

We’re expanding! Learn more about our upcoming locations below.

Craft Beer Market to Open at Southcentre

(Download PDF Press Release)

Craft Beer Market Heads East

(Download PDF Press Release)

Craft Beer Market Expanding to China

(Download PDF Press Release)

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